The Cost of Clarity

Hey {{first_name | there}},

This month within the Multiply Leader Collective, we’re all chasing a common goal of strategic clarity. All leaders say they want clarity. Every team claims they value it. But clarity always asks something of you. And it’s usually more than you expected.

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The cost of clarity is saying no to good things so you can say yes to the right ones.
Saying no to good opportunities is hard.
Saying no to good relationships is even harder.
Saying no to what’s new and exciting—when what’s actually required is doubling down on the mundane and already—might be the hardest of all.

The cost of clarity, however, pales in comparison to the cost of remaining vague.
As the saying goes, we all get to choose our hard.

Clarity forces a mirror in front of us.
And mirrors have a way of showing things we’ve tried not to see.

Your leadership.
Your business.
Your patterns.

That kind of seeing isn’t free.
It costs comfort.
It costs certainty.
It costs stories you’ve been telling yourself.

And clarity always brings tension into focus:

• a conversation you’ve delayed
• a habit quietly working against you
• a responsibility you’re carrying that isn’t yours
• a relationship that needs repair
• a direction you’ve been afraid to commit to
• a truth you’ve known but haven’t named out loud

This is where wiring matters.

Some leaders move quickly toward clarity because action feels safer than waiting.
Some hesitate because clarity introduces risk—and risk feels scary.
Some feel the relational weight immediately, knowing clarity may disappoint someone they care about.
Some see so many future possibilities that choosing one feels like losing all the others.
Some wrestle with clarity because it asks them to release expectations they’ve been faithful to for a long time.

None of this is wrong.
But all of it matters.

Clarity doesn’t require you to change how you’re wired.
It does require you to lead from the healthiest version of it.

Leaders who avoid clarity don’t stay neutral. They end up carrying more weight, more pressure, and more frustration than leaders who face it head-on.

Yes—clarity has a price.
But it pays you back in strength, focus, and freedom.

Take a moment this week and name one place where clarity might be missing.
Don’t dramatize it. Don’t solve it. Just name it honestly. Write it down.

Once you do, the path forward starts to take shape.

Clarity is costly, but confusion is far more expensive.

My coaching for you this week in 3 questions:

BE that leader. YOU are that leader.

In your corner,
— Josh

PS. Stay tuned. Next week I’m going to discuss how to reclaim margin in our overcrowded and noisy lives.